Magazine Advert Designs

I have made a few magazine adverts using Photoshop that I am going to analyse. I couldn't decide between the four designs which one I prefer, so hopefully this will help.

I like how plain and simple the design is for all of the adverts, as they're similar to the album cover and I wanted to keep the continuity throughout the print products.
The logo is the first thing your eyes are drawn to on each of them, so it makes it stand out more if someone is flicking through a magazine. The simple design and lack of information intrigues the audience and will hopefully draw them to look at the band's website, which will tell them more about what the advert is about.

I put the band's website in the bottom right hand corner, because this is what people will see when flicking through the magazine, and will catch their eye and intrigue them to stop on the page.

I chose the Rolling Stone Magazine for the rating because it is the magazine most likely to advertise the album because of the genres it covers.

Also, it is a well established magazine, and people know it by name without the logo being there, so I thought it fit perfectly with the style I am going for with my album. Moreover, people who listen to the indie/rock genre respect the Rolling Stones' decisions and ratings, so this will hopefully make it more likely that people will listen to it because of this.

I chose the 'Brit 2015 Critics Choice Award' for the top of my advert because it is a well respected award to win.

The nominees are artists who are expected to be big in the upcoming year, so for my band to say they have won it is a big deal, and will hopefully give them more publicity.

The album covers I researched in a previous post all featured singles from the album that reached number one or similar, so that was the main reason for putting it on my advert.

Another reason was that a number one single is a big achievement for an artist, especially for a small band just starting out, so it will be appealing to people who haven't heard the song yet, or fans of the song who don't know about the band's album.

As a last minute idea, I really want a QR Code on the bottom of the advert, and possibly one inside of the album booklet.

The one on the advert would take people to a special page on the band's website, where a short clip of the band's single 'Sweater Weather' would play, hopefully attracting more people to the band, or even a free song that isn't on the album, which may make people more likely to listen to or buy the album.

The QR Code inside of the album booklet would take fans to a page on their website with a video of the band thanking them for buying their album and possibly a competition to meet the band, which may make people more likely to buy the album.

Here are some examples of when QR codes have been used in adverts.

 

 

I am going to ask people's opinion of which of the adverts they prefer, and I'll post which one was the most popular.