In this post, I am going to look at different theories of music videos from various different people across several different eras, and try and relate them to modern music videos and see if their theories still apply.
Firstly, I am going to study a theory by Michael Shore.
Michael Shore published a book called 'The Rolling Stone Book of Rock Video' in 1984. He came to the conclusion that music videos build upon the views of adolescent male fantasies, and that music videos are soft core pornography with cliched imagery.
Mainstream artists such as Rihanna and Beyonce, have music videos which contain a lot of provocative dance moves. For example, in Beyonce's music video for 'Who Run The World', she is dancing in skimpy clothing, living up to the male fantasy.
This is ironic as the song is meant to be about females running the world and being superior to the male race, yet they are provocatively flaunting around their bodies in skimpy outfits , and they're not doing that for other women to look at their bodies!
Another part in this video that I find completely ironic is the fact that she solutes the men at the end, even though the men are meant to be inferior to the women.
Below, I have embedded a Prezi of my analysis of Andrew Goodwin's theory of music videos:
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