The Neighbourhood

I have decided to follow the idea of creating my own music video, using the song 'Sweater Weather' by The Neighbourhood.


The Neighbourhood

The Neighbourhood are a Californian Rock band, formed in 2011.

 

Members:          - Jesse Rutherford

                        - Jeremy Freedman

                        - Zach Abels

                        - Mikey Margott

                        - Brandon Fried

They used Web 2.0 to promote themselves to the world, but they kept their identities hidden and didn't release any information about themselves other than their band name and a few songs online. This increased interest in the band and it was only a year later that Radio 1 DJ Zane Lowe released the name of lead singer, Jesse.
This proved to the world that their music came before their fame, and they say they have 'tried to stay grounded' and 'almost anonymous' in comparison with their music, and this is seen in the black and white style of their music videos.

Their album 'I Love You' has an indie-rock sound, and was released in April 2013 on Columbia Records' label.

The music video for 'Sweater Weather' was directed by Zack Sekuler and Daniel Iglesias Jr. (also known as the duo 'ENDS').

They have also directed:
                                    The Neighbourhood videos

                            - 'A Little Death'               - 'The Indio'

                            - 'Afraid'                          - 'Everybody's Watching Me'

                            - 'The Califournia'             - 'I Love You'
                            - 'Let It Go'                      - 'The Califournia 2.0'
                            - 'Female Robbery'            - 'The Victouria'
                            - 'The London'

                            - Tapioca And The Flea's 'Take It Slow'

                            - Bad Suns' 'Cardiac Arrest'

                            - X Ambassadors' 'Unconsolable'

                            - Jonas Brothers' 'First Time'

                            - Hunter Hayes' 'I Want Crazy'

Zak Sekuler has also edited 5 Seconds Of Summer's new video 'Don't Stop'.

'Sweater Weather' got to Number 1 in the chart of 'US Alternative Songs'.


When I searched Google for images of the band, nearly all of the pictures which appeared were in black and white. The fact that the band have carried on the black and white theme from the music videos onto different media platforms, shows just how much they want to use their music to create an image for them, rather than relying on anything else.

In my music video, I will use the black and white theme which is used in all of their videos and pictures, as it fits perfectly with the song.