Wednesday, 31 December 2014

Logo

The band's logo is possibly one of the most important factors to consider when designing the print products for their album etc. This is because the logo should be instantly recognisable to people, even without the band's name near it. This is why I have done some extensive research into existing bands and their logos, and how I can make mine stand out.


Some band logos are play-on-words with the name of their band...




Scissors Sisters


The band were formed in New York, and the logo was designed by their backing singer and lyricist, Babydaddy; "It was sort of the first couple of days, and we decided to record music, and Jake (lead singer) had the name on the tip of his tongue. He told it to me, and I made the logo the next day. It was sort of done and made sense. And then we performed.". The fact that they didn't take a lot of time to come up with the logo, shows just how much the music meant to them, as they'd rather spend time performing and writing music than they would perfecting a logo.


Some are a characteristic of the band's lead singer...



The Rolling Stones

This iconic logo was designed by John Pasche, an English art designer, in 1971. In August 2008, the design was voted the greatest band logo of all time in an online poll. Pasche said “face to face with him, the first thing you were aware of was the size of his lips and his mouth", which explains the logo. This image was originally produced for the band's album, Sticky Fingers, but the band kept it and it soon became their logo. Even without the band's name, people immediately associate this with The Rolling Stones.


Some are just random symbols...



Nirvana



 There are several theories as to how this logo was designed and by whom; one theory is that Kurt designed it himself, and another is that they saw a similar design on the sign for a restaurant near their home town, and they adapted it to fit their band's image. A theory which is possibly the most controversial is that it is a portrayal of the effects of acid, as it was a common 'high' at the time. These theories are still disputed, and none have been confirmed, but this hasn't stopped the logo being one of the most recognisable of all time.


The Neighbourhood
 
Bryan, the band's ex-guitarist, said in an interview that the name 'The Neighbourhood' was completely random at the time, but it later grew to mean much more than that to the band; "a band name is a hard thing to do. A band name can sometimes make or break a band. And it sounded great and the more you think about it, we came from the same neighborhood. And it’s music for anyone to enjoy, we want anyone and everyone to enjoy it so it’s like, wherever you grew up, you grew up and you came from a neighborhood." He also said this about coming up with their logo; "logos are important, cause we want to have that classic. You look at a lot of bands from the past and they all have that logo, Guns N’ Roses, AC/DC, Kiss, all those bands have that logo. They have a logo, and that’s their thing, you know, it’s become timeless."


Some have hidden meanings or stories...

Deadmau5
The name "Deadmau5" came from when his (Joel's) computer broke down when he was younger and he dismantled it to find a dead mouse, so he then came to be known as "dead mouse guy". When he tried to change his name to this online, it was too long, so he abbreviated it to "Deadmau5". Joel designed the logo himself, and his friend suggested that he should wear the logo as a headpiece when performing, so he has done ever since.
 
 


And some are simply the name of the band...


Muse

The band said that they chose the name 'Muse' due to it being short as well as looking good on gig posters. They got the name after someone suggested that the reason that a lot of bands were forming around Teignmouth was due to a muse hanging around the town. The logo is simple but effective, and it can easily be changed and adapted to fit an album, merchandise etc.
 
 
 
So...for my logo, after researching different types, styles, and designs, below is the logo I have decided on for my band...
 
 
It will feature on the front cover on the album, and will be the band's logo throughout their career. Having the band's logo the same as the image on the front of their first album immediately makes both recognisable so fans and new listeners can link the two together.


Sunday, 28 December 2014

Digipack / Back Cover Research

When I was researching Digipacks and album booklets to analyse, I found that the back cover is the most similar amongst albums, but is the hardest to design. So, I have focused my research around the back cover of albums, and the consistency of it.
 

The Killers - Day & Age
                      

The album was designed by Paul Normansell, a famous alternative artist, who also drew portraits of each of the band members, and they feature inside the album booklet; the portraits feature in the music video for 'Human', the first single from the album. The design on the front page continues inside the booklet and onto the back cover. The picture of the band focuses on the lead singer, as he is in the foreground of the picture and the other members are behind him, but he's also on a different background to the other members, making him stand out from them. In an interview, the lead singer, Brandon Flowers, said that the picture used for the front/back cover "is like looking at Sam's Town (Las Vegas) from Mars". Las Vegas is the band's hometown, and the title of their previous album, linking them all together.


Sam Smith - In The Lonely Hour

I instantly liked the back cover of Sam Smith's album because it is so simple yet so effective. It follows a black and white colour scheme, and the songs are the main focus of the back cover, as they are placed in the centre; this shows the importance of them to the artist. The logo of the artist's record label is at the bottom of the page, and underneath it is the copyright information.




The Neighbourhood - I Love You.
 

The image of the storm on the back cover is the same picture that is on the front cover of the album. The name of the album is on bold, making your eyes draw straight to it, and then your eyes are diverted to the tracklisiting beneath it, which is in an usual format. The logos for the band's management and record label are on the back cover, along with producer credits and copyright information beneath that, which are common features on the back cover of albums.


 
Union J - Union J
 

The main focus of the back cover is the tracklist, which shows that the songs are the most important thing to the band in terms of the album. The background is taken from the front cover, and is the wall behind the band in the picture. The typography is consistent throughout the Digipack, and the logos of the band's management an record label are placed above the copyright information, just like the other digipacks.

 
I will make a post soon with my digipack design.


Friday, 19 December 2014

Magazine Advert Research

Below are some magazine adverts for albums of bands in a similar genre to mine. I have analysed each of them, compared them to the band's album cover, and made a list of common features which occur in most, if not all, of the adverts. I will make another post in the next week with my magazine advert and how I have incorporated these features into my advert.
 


The album cover


The magazine advert
The typography on the magazine advert is the same as the album, as everything on the advert is written in the same font, and the advert features exactly the same background as the album. The name and logo of the band’s record label / management is at the bottom of the advert as well as the album cover.
The album name is the focus of the advert, just like the album cover, and the extremely bright, eye-catching colours make it hard to ignore. The advert includes a pre-order offer at the bottom; you get their new single free if you pre-order the album, which is attractive to fans of the band, and it guarantees album sales by making sure they pre-order.
The advert mentions the names of the bands' biggest singles from the album, so people who aren't necessarily fans of the band but like one of their new singles, may be more likely to buy the album if they see that the song is on the album.
The consistency of the style of the advert and the album cover makes it easy for people to associate them with each other, and therefore they can immediately link them together.
 


The album cover
 

The magazine advert
 
The picture on the magazine advert is exactly the same as that on the album, and the font is the same apart from it is bolder on the advert, possibly to make it stand out more. The advert features a rating from Kerrang! magazine, and mentions the biggest singles the band have had which features on the album, making the album more appealing to fans who like certain songs by the band.

The name of the band and the title of the album are in the largest font, making them more eye catching and stand out more. The release date of the album is towards the bottom of the advert; this is put on to get the fans excited about the album coming out, and give enough time for word-of-mouth to take effect.

The pre-ordering of their new album also features the offer that you will have access to “exclusive footage” of the band, which, assumingly, no one else will have. This makes it appealing to fans because they will want to be the first to have exclusive access to this footage, and so are more likely to pre-order the album.




The album cover



The magazine advert
 
The picture on the magazine advert is exactly the same as that on the front cover of the album, making them both immediately recognisable to fans of the artist, but also so that, when the album comes out, people will hopefully recognise it from the advert. The typography is also the same as that on the album, which keeps continuity. Alike the other adverts, this one features the release date of the album, names two of the album's biggest singles, the artist's website, and the name of the label he is signed to, which can attract new people to listen to his album because they trust the record label to sign only the best artists. Furthermore, most of the items in the picture feature in the video for the single 'D.O.A. (Death Of Autotune), again, making the album cover and magazine advert instantly recognisable to anyone who has seen the music video and liked the song.
 
 
Common Features:
  • The same picture that is on the album cover is used for the background of the advert
  • The release date of the album
  • The same typography as the album is used
  • Either the artist's name or the name of the album is the main focus of the advert
  • They have the logo of their record label / management at the bottom of the advert
  • They name a few singles which are on the album  

Monday, 15 December 2014

Lyric Storyboard

As well as a picture storyboard, I have written up each line of the song, and paired them with the shots I will get to show a more detailed storyboard.
I have:
  • Written the reference number on the left hand side for which storyboard number they go with so I can see what the shot is supposed to look like
  • Explained the shot I will use and any props I will need
  • Written which lyric it will be played with so I can try and get some shots to fit with the lyric
  • Ticked the clips I already have, and I will keep this up-to-date on the shooting days, so I know which shots I still need to film
  • Written how many seconds the clip covers, so I can get a few more shots if I need to cover more time of the song.
  • Colour-coordinated each one so I know when I will shoot the clips

For example, for the 8th one, it is blue, meaning that I will film it on Sunday 23rd. It has a storyboard reference of 9, so I know that it fits with the 9th storyboard picture, which I can use for reference if I need to see how I want the shot to look. I have then described the shot I want, which is a guy pulling down the sleeves of his jumper, and then the camera cuts straight to a girl pulling down her sleeves, which I may edit as shot-reverse-shot. I have written next to this that the lyrics "use the sleeves of my sweater" will be playing when I edit the clip into the video. There isn't a tick next to it which means that I am still yet to film it, and I know that I only need around 3 seconds of footage as it lasts from 21 seconds to 23 seconds.







 
This storyboard isn't concrete, and the clips I film may change depending on what happens on the day of filming; this is just a guide for me, which will hopefully make it easier when it comes to editing my footage.

Monday, 1 December 2014

Added Video Effect

When I was editing my clips today, I had the idea of making my video follow the theme of making it look 'vintage' by adding different effects to it.
I will do this by making the footage slightly grainy, and slightly lowering the quality of the footage to make it seem as though it was filmed on a very old camera.
This will fit with the image of my band very well, especially as it links to the record player idea, and the fact that the single will be released as a vinyl aswell.


Once I have tried a few different effects and edits, I will upload them to my blog and evaluate them in a blog post, so I am able to see which one would fit with my music video most - I may ask some of my peers for their opinions also.

Music Video Treatment / Storyboard Breakdown

Before the music starts to play, I want to make it apparent to the audience that there is a certain mood and atmosphere to my video. The best way I believe I can reflect the tone of my video is by using a ‘grey scale’ filter. This washes out all of the colours from my shots and leaves everything colourless and almost dull-like, which will help link it to the lyrics of the song; the band described their sound as ‘black and white’, so I am trying to portray this in the video. The black and white theme will run throughout the video, but also links to the brand identity of the band ‘Little Gone Life’ which will be seen in my CD booklet and the magazine advert for the single ‘Sweater Weather’.


Also, before the music kicks in, I will show several different shots of a record player. These shots will be in colour, and the grey scale filter will be applied as soon as the music starts. This will suggest that the music is shaping what the audience see, and it will change their view point; it also implies that the couple in the video see a world which is extremely dull and almost lifeless, but they still manage to enjoy their time together and make the most of what they have, which is also implied in the lyrics of the song.


Taylor Swift's video for White Horse

The Neighbourhood's video for Sweater Weather

Lana Del Rey's video for Blue Jeans

The initial beat of the song is extremely quick, shorter than a second per beat, so I will edit together a montage of a few clips which will appear later in my video, mainly scenery. This will grab the attention of the audience and intrigue them and keep their attention for the rest of the video.
As the music starts to play and the lyrics start, I want to capture the theme of my video in these few opening lyrics. The first image that I want to present is a troubled teen, and I believe my first few opening seconds will very easily capture this with my male actor drinking whiskey from a glass in a derelict building; the abandoned building will give a mysterious look to the opening of the video, especially in black and white.
For the next line in the song, I want to show that my video will be relationship focused and portray a young couple; going for the ‘young, dumb and in love’ approach, whilst, at the same time, showing that not everything is as it seems on the surface. There is the general perception that young people can’t be in love as they’re too naive, but I hope to change that perception with my video and the clips of the couple, portraying the teenagers in an adult relationship.
The next scene, which will feature in my lyric video, is a seagull on the beach with the lyrics “I hate the beach” appearing on the screen. Personally, I adore this clip because of how simple it is but also how easily it can capture the audience’s attention.
The next few scenes in my music video will be located on a beach. I will film my male actor looking out to sea, followed by clips of the couple together on the beach. The male character looking at the sea and into the distance, with his girlfriend in the background, implies to the audience that their love and relationship makes him feel miles away and as if nothing else matters. However, it could suggest that he feels alone, and the fact that his girlfriend will be blurred out and not the main focus suggests that she’s not his main focus, at least not currently; this is all seen in the lyrics and later in the video.
 
 
 
Whilst I was studying the lyrics and trying to create a shot for the lyrics “Use the sleeves of my sweater” I wanted to create the idea that this couple are connected and almost the same person; I wanted to reference the young couple being extremely close on the surface but I want to keep the mysterious idea always in the back of my audiences’ minds.
As above, I wanted to reference the closeness of the couple I am portraying in the music video and in the next scene I wanted to try and capture this couple perfectly, in the lyrics “Let’s have an adventure”. I will film a shot of the couple cuddling on the bed together or possibly pulling the sheets over their faces to hide from the camera; I wanted this to show the emotional adventure that this young couple will be going through and not exactly the physical idea that will come to mind when one thinks of adventure.
Whilst I reference closeness of the couple a lot in my music video, I want the idea of mysteriousness to always be present – mainly focusing on my male actor in these mysterious shots. I will use a downward pan, point of view shot of the male actor then a medium shot of his side profile looking into the distance, as I believe this fits nicely with the lyrics “my head in the clouds but my gravity’s centred”.
As I’ve previously talked about, I want to show that this couple are very much in love, and portray their closeness through this. The next few clips will focus around their love and in my next few shots I wanted to show this through the lyrics “you in those high-waisted shorts” and “she knows what I think about”. I want to show the physical aspect of their relationship and just how close and connected the couple is, this is why I will have the male actor brush my female actor’s hair behind her ear while staring intently into each other’s eyes. I believe this captures the idea of love and commitment these people have for each other in this music video while still fitting nicely with the lyrics.
I also want to reference the changing of seasons throughout my video and the changes that my couple will be going through. I want to show that their relationship appears to be comfortable and I believe I can capture this with the couple playing on the beach together in slow motion; this, I believe, will show the joy they have with each other with no care in the world for anything else.
 

Furthermore, I want to show the couple holding hands with each other several times during the video, but mainly with the lyrics “let me hold both your hands in the holes of my sweater”, as this is the main chorus line in the song. I believe I can capture this nicely with my female actor holding hands with my male actor inside of his jumper, directly portraying what the lyrics say. However, I want the clip to, at the same time, imply a subtle mention that everything is not as it seems with the young couple. I will do this by showing a shot of them sitting on a bench with the male actor smoking, as the lyrics “and if I may just take your breath away” play. This links with the idea that the couple are “young dumb, and in love” because the lyrics seem to suggest that he is wanting to take her breath away, which can have several connotations itself, but the clip will show the guy smoking which makes the audience realise that the lyrics is referencing the cigarette.
Next, I will have an alternative shot of the couple lying down on a bed or on some grass, perfectly still with their eyes shut, holding hands, with the lyrics “sometimes the silence guides of minds” playing. I believe this captures the lyrics perfectly and really gives them a physical meaning, as it shows that the couple don’t always need to talk in order to feel close to each other.
I also want to have a slow motion clip of my male actor touching the girl’s waist in slow motion, with the lyrics “the goose bumps start to rise, the minute that my left hand meets your waist”. I want to try and bring in a more ‘sexual’ side to the music video, as it will show that the couple, just like every couple, have intimate moments. As I’ve previously mentioned, I want to portray to the audience that the couple aren’t the false ‘perfect’ couple, as I want my music video to portray a realistic relationship, which has its ups and downs; I believe I can capture this in the next few shots quite accurately. After the slow motion shots of her boyfriend grabbing her waist, I want the female actor to push the male actor away and show the audience the girl walking away in the slow motion. I want this to imply that she wasn’t ‘ready’ for this kind of relationship, referring back to their age, but I also want to show that the guy doesn’t understand why she has walked away, again implying his immaturity. The following shot will show the guy chasing after the girl and grabbing her hand, but she shakes him off as she is not interested, contrastingly showing her maturity to the audience.
Going against the style of my video previously, I want the lyrics to contrast with what the audience are seeing; I am portraying the guy in the video as if he is the lead singer of the band and he has written the lyrics about the girl. This means that the lyrics are how the guy wants their relationship to go, but the clips are what is actually happening between the couple. Whilst the lyrics “cause you love the taste, yeah” are playing, I want the male actor to run his hand through his hair and breath heavily, showing his frustration and confusion as to why the situation isn’t going as how he planned it to, followed with the female actor crying on the sofa.
I  will use shot-reverse-shot in the next few clips to show the contrast between the two, and show how, at certain times in their relationship, it’s as if they’re two different people whom are often distant from each other. I will use shot-reverse-shot to show the male actor sat outside on the doorstep when it’s raining, whilst the female actor is sat on the sofa looking into a warm fire, but is crying, with the lyrics “inside the place is warm and outside it starts to pour” over the top, also showing the contrast.
Whilst the male character is stood outside, I want to show him smoking using a close up shot, implying drug use, which fits with the lyrics “coming down”, and subtly implies that this is the reason for the troubles in their relationship.
 

For the start of the chorus, “one love, two mouths, one love, one house, no shirt, no blouse, just us you find out”, I want to create the idea that the couple were able to accept each other again and show that they are ready to have something ‘more’. I will do this by showing the guy walking back into the house and kissing the girl, showing that this is his way of making up with her. I will then show a medium-close up shot of the couple walking along the landing of their house, with the guy’s shirt and the girl’s blouse dropping to floor, before they shut the bedroom door behind them, implying the more ‘physical’ side to their relationship, which hasn’t often been seen in the rest of my video.
In addition to this, I want to base the video around the seasons and show how the couple grow and change throughout the year.
In the chorus of the song, the baseline stops and the beat is drastically slowed down. To show this in the video, I will have a video of the couple having a slow motion fight with leaves, in order to capture the prospect of autumn when the trees start to die and the leaves fall, but will grow back greener and stronger than before, just like the couple.
I also want to try and capture the girl in the relationship ‘coming out of shell’ and starting a playful but meaningful pillow fight; showing that the couple are a lot more physical and relaxed with each other.
For the next scene, I want to show another change in seasons by the couple having a slow motion snowball fight; to show that, even though they’ve had their ups and downs in their relationship, they’re still playful with each other. I really want to capture the audience’s attention with every season change and I believe this will do just that.
I will use a fade to black transition to show that time is passing, but it will join nicely with the next scene, where the couple in a dark background with sparklers in their hands.
 
 


The camera will cut to a clip of the couple holding hands, and maybes a montage of different clips of the couple holding hands, to show the strength of their relationship throughout the year.
To end the music video, I will show a clip of fireworks in the sky, editing it to make it look as if the couple are watching the fireworks.
 

It will then fade to black again and the band’s logo (flatline) and name will appear on the screen.