From today, October 3rd, the BBFC are going to pilot a scheme which will see online music videos being classified with age ratings. However, this will only be for artists signed to British labels.
The BBFC haven't released specific details about what would make a music video a specific age rating, but, based on their regulations for film classification, I believe that my music video would be rated at a 12.
I think this because I will have clips showing a guy drinking whiskey, a guy smoking, and a scene or two of a couple in bed together. These alone would make my video a 12, because of the alcohol and implied sexual content.
I think a 12 would be the perfect rating for my music video because it fits around my target audience exactly - my target audience is young adults to people in their mid-twenties, and so the 12 rating wouldn't be a problem for them, and it wouldn't reduce my audience at all.
Taking this into account, I probably have a lot more leeway with my age rating because even a 15 certificate wouldn't affect my target audience, and so my music video can be more explicit and 'daring' than videos from genres such as pop or dance.
With this in mind, I might add more clips which are suitable for older audiences, just because I have more leeway with content.
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