Sunday, 10 May 2015
Friday, 8 May 2015
Friday, 24 April 2015
Tuesday, 21 April 2015
"What have you learned from audience feedback?"
Below are the answers to the questionnaire I distributed for the evaluation question.
After watching my music video, what are your initial thoughts about it?
"The way the angles were really made it more effective, for example when the bedroom door shut. Another example is when you were walking up the stairs and threw the clothes back down, that was very effective. I also liked that parts in the woods/ by the river where you were holding hands, cuddling etc. as this brought positive vibes to the audience and made us feel like we were sharing that moment with you two"
"It looked professional, and the choice of making it black and white really suited the video 'theme' and linked to your song choice well. The angles and effects were also very effective and suited the mood of the whole video, making it captivate the viewer, and I myself felt like I couldn't take my eyes off of it until the end. It was a lovely and creative video that I thoroughly enjoyed watching."
"Interesting piece, quite well shot and an interesting story and narrative is shown"
"The video flows really smoothly through each shot, and I like the black and white effect. Also the camera work in the woods area is good, well directed!"
Would you say that the music video fits with the tone of the song? And why?
"It was romantic but also showed bits of you arguing. This song was powerful and sort of gave me vibes of a love but sometimes that love would die, but sometimes it was full on out there when you were cuddling etc. It showed your relationship with the boy in the way you wanted it presented."
"The mood of the video suited the song very well. for example, I feel as though the choice of using black and white fitted the song well, and the little snapshots of the relationship between the male and female linked to the song very well, making it fit together like a story, and flow very effectively"
Would you say that the music video looked professional? And why?
"I thought it was excellent but no one is ever perfect. The way you set it out was amazing, the ideas you had etc. This isn't a bad thing don't worry as I think the video was amazing! I wouldn't have been able to do this in a million years."
"I thought it looked very realistic and had many effects within it that made it look professional however nothing is perfect, and I haven't seen the real music video to compare. (Even though I am aware that it is not meant to be the same as the original video) Overall very good though."
How professional would you say the magazine advert is? And why?
"I thought this cover was very professional and looks like something that a professional person would make."
"At first I thought it was a real magazine advert which is why I rated it so highly, however it is maybe slightly plain so at first I didn't know what it was."
"It looks very effective and makes you want to buy the album."
If you saw this advert in a magazine, would you stop to read it?
"The 'little gone life' part really stands out and looks good so it makes me want to see what it is actually about. The plain colour and writing is very effective and draws my eyes to it."
"I would be intrigued to find out what it was about, I would then probably search the song to listen to it and find out why it is so good and popular."
If you saw the album in a shop, would it catch your attention?
"Yes, I thought it looked very professional and modern, which would probably make me want to look at it further"
"Yes it would. This is because the writing is plain and stands out well which is drawing my attention to it, rather that it being crowded with words. I also like the colour scheme you have used, really draws my eyes to it."
Recently, there has been an increase in the sale of Vinyl Records. With this in mind, would you say that a vinyl edition of the album would be beneficial?"
"I think the theme of the music and display of the album, video and advert would go well with the sort of people who like vinyl records. Links to that sort of 'Indie' look."
"More people would want to buy it as it looks amazing"
"It would make it different to other albums out there and unique."
After seeing all three products, would you say that they fit together?
"There is a clear link between the colour themes and fonts, that keep the theme running throughout each product. for example the black and white and the logo."
"The colour links them all together, and also the album booklet has lyrics that link, all about love and being together wit someone and all of the times you have shared, which the video also does because it shows you and your boyfriend together sharing magical moments with each other."
With the answers to this questionnaire, I didn't get any comments that I could evaluate my work from as they were all positive!
I am happy with my products and the feedback I got from my target audience, and, looking at the feedback, I am confident that my target audience like my video, advert, and album booklet.
From audience feedback, I have learnt that my target audience like to be intrigued by adverts, rather than having all the information about the band or a single written infront of them, as they won't have anything to research.
Also, they like album covers to catch their attention and make them pick it up if they saw it in a shop, which they say mine does.
After watching my music video, what are your initial thoughts about it?
"The way the angles were really made it more effective, for example when the bedroom door shut. Another example is when you were walking up the stairs and threw the clothes back down, that was very effective. I also liked that parts in the woods/ by the river where you were holding hands, cuddling etc. as this brought positive vibes to the audience and made us feel like we were sharing that moment with you two"
"It looked professional, and the choice of making it black and white really suited the video 'theme' and linked to your song choice well. The angles and effects were also very effective and suited the mood of the whole video, making it captivate the viewer, and I myself felt like I couldn't take my eyes off of it until the end. It was a lovely and creative video that I thoroughly enjoyed watching."
"Interesting piece, quite well shot and an interesting story and narrative is shown"
"The video flows really smoothly through each shot, and I like the black and white effect. Also the camera work in the woods area is good, well directed!"
Would you say that the music video fits with the tone of the song? And why?
"It was romantic but also showed bits of you arguing. This song was powerful and sort of gave me vibes of a love but sometimes that love would die, but sometimes it was full on out there when you were cuddling etc. It showed your relationship with the boy in the way you wanted it presented."
"The mood of the video suited the song very well. for example, I feel as though the choice of using black and white fitted the song well, and the little snapshots of the relationship between the male and female linked to the song very well, making it fit together like a story, and flow very effectively"
Would you say that the music video looked professional? And why?
"I thought it was excellent but no one is ever perfect. The way you set it out was amazing, the ideas you had etc. This isn't a bad thing don't worry as I think the video was amazing! I wouldn't have been able to do this in a million years."
"I thought it looked very realistic and had many effects within it that made it look professional however nothing is perfect, and I haven't seen the real music video to compare. (Even though I am aware that it is not meant to be the same as the original video) Overall very good though."
How professional would you say the magazine advert is? And why?
"I thought this cover was very professional and looks like something that a professional person would make."
"At first I thought it was a real magazine advert which is why I rated it so highly, however it is maybe slightly plain so at first I didn't know what it was."
"It looks very effective and makes you want to buy the album."
If you saw this advert in a magazine, would you stop to read it?
"The 'little gone life' part really stands out and looks good so it makes me want to see what it is actually about. The plain colour and writing is very effective and draws my eyes to it."
"I would be intrigued to find out what it was about, I would then probably search the song to listen to it and find out why it is so good and popular."
If you saw the album in a shop, would it catch your attention?
"Yes, I thought it looked very professional and modern, which would probably make me want to look at it further"
"Yes it would. This is because the writing is plain and stands out well which is drawing my attention to it, rather that it being crowded with words. I also like the colour scheme you have used, really draws my eyes to it."
Recently, there has been an increase in the sale of Vinyl Records. With this in mind, would you say that a vinyl edition of the album would be beneficial?"
"I think the theme of the music and display of the album, video and advert would go well with the sort of people who like vinyl records. Links to that sort of 'Indie' look."
"More people would want to buy it as it looks amazing"
"It would make it different to other albums out there and unique."
After seeing all three products, would you say that they fit together?
"There is a clear link between the colour themes and fonts, that keep the theme running throughout each product. for example the black and white and the logo."
"The colour links them all together, and also the album booklet has lyrics that link, all about love and being together wit someone and all of the times you have shared, which the video also does because it shows you and your boyfriend together sharing magical moments with each other."
With the answers to this questionnaire, I didn't get any comments that I could evaluate my work from as they were all positive!
I am happy with my products and the feedback I got from my target audience, and, looking at the feedback, I am confident that my target audience like my video, advert, and album booklet.
From audience feedback, I have learnt that my target audience like to be intrigued by adverts, rather than having all the information about the band or a single written infront of them, as they won't have anything to research.
Also, they like album covers to catch their attention and make them pick it up if they saw it in a shop, which they say mine does.
Monday, 20 April 2015
"What have you learned from audience feedback?"
Below is a link for a post I made last month after doing some audience research and asking for their opinions on my magazine advert at the time.
The feedback was mainly positive, with a few pieces of constructive criticism, suggesting that I should make the band's logo bigger and decrease the size of the QR Code.
Updated Magazine Advert
The feedback was extremely helpful because I was able to keep the magazine advert design how I like it, but also change it so my target audience also like it, which would make them more likely to stop and read my advert, and hopefully therefore they are more likely to buy the album.
From receiving the audience feedback, I was able to learn how to adapt my piece to meet the needs of my target audience, but also how to change my print products to make them more appealing to my audience.
However, if I were to design my print products again, I might make the writing larger or add more writing to my magazine advert in order to give my audience more information about the band, as this was something I became aware of through my audience feedback.
The feedback was mainly positive, with a few pieces of constructive criticism, suggesting that I should make the band's logo bigger and decrease the size of the QR Code.
Updated Magazine Advert
The feedback was extremely helpful because I was able to keep the magazine advert design how I like it, but also change it so my target audience also like it, which would make them more likely to stop and read my advert, and hopefully therefore they are more likely to buy the album.
From receiving the audience feedback, I was able to learn how to adapt my piece to meet the needs of my target audience, but also how to change my print products to make them more appealing to my audience.
However, if I were to design my print products again, I might make the writing larger or add more writing to my magazine advert in order to give my audience more information about the band, as this was something I became aware of through my audience feedback.
Sunday, 19 April 2015
Saturday, 18 April 2015
Vinyl Chart
On the 13th of April, the Official Chart Company announced that they are releasing a separate chart specifically for Vinyl Records.
"Sales of vinyl have grown five fold in the UK in the last five years"
"Figures show sales of vinyl albums are set to grow by another 70% this year."
"2014 witnessed vinyl LP sales reaching a 20-year high in the UK at 1.29 million, following seven years of unbroken growth, and now, new Official Charts Company data for the first quarter of 2015 reveals that this trend is continuing at pace, with vinyl album purchasing up yet again a staggering 69% versus the same period in 2014, and vinyl singles also up 23%."
“The chart will not only help us to better understand which artists and type of music are driving this resurgence, but will also help guide a new generation of younger, but emotionally engaged, fans as they contemplate the vinyl delights that await them.”
Alex Gaskarth, frontman of band All Time Low, midweek leaders on the official albums chart who are also on track to claim one of the biggest-selling vinyl records of the week, said: “What I love is there are different worlds of vinyl fans: there’s the audiophiles who swear by the sound of vinyl, the people who like owning it as a collector’s piece, and then groups like our fans who buy a vinyl of our record simply so they can hang it on their wall.”
This is great news for me because it shows that vinyl records aren't as niche as they used to be, and there is a higher possibility that my vinyl records will sell more because of this. Also, the chart will make vinyl records more accessible to people, so they can search for a record they like, and fans of the artist will want to get is as high up the chart as possible.
"Sales of vinyl have grown five fold in the UK in the last five years"
"Figures show sales of vinyl albums are set to grow by another 70% this year."
"2014 witnessed vinyl LP sales reaching a 20-year high in the UK at 1.29 million, following seven years of unbroken growth, and now, new Official Charts Company data for the first quarter of 2015 reveals that this trend is continuing at pace, with vinyl album purchasing up yet again a staggering 69% versus the same period in 2014, and vinyl singles also up 23%."
“The chart will not only help us to better understand which artists and type of music are driving this resurgence, but will also help guide a new generation of younger, but emotionally engaged, fans as they contemplate the vinyl delights that await them.”
Alex Gaskarth, frontman of band All Time Low, midweek leaders on the official albums chart who are also on track to claim one of the biggest-selling vinyl records of the week, said: “What I love is there are different worlds of vinyl fans: there’s the audiophiles who swear by the sound of vinyl, the people who like owning it as a collector’s piece, and then groups like our fans who buy a vinyl of our record simply so they can hang it on their wall.”
This is great news for me because it shows that vinyl records aren't as niche as they used to be, and there is a higher possibility that my vinyl records will sell more because of this. Also, the chart will make vinyl records more accessible to people, so they can search for a record they like, and fans of the artist will want to get is as high up the chart as possible.
Friday, 10 April 2015
Saturday, 21 March 2015
Planning The Evaluation
I have started to think about what I will say for the evaluation, and how I can use my blog posts to support what I am saying.
- Video of me talking
Ways I will present it:
- Video of me talking
-
Written blog post
-
Prezi
-
Audio Notes and clips
1.
Forms and Conventions
How ‘real’ is it?
Compare other videos to mine - split screen with
audio over the top
Deconstruction
Where I got my inspiration
Compare my digipack with others
Compare magazine advert to others
What forms and conventions were used and how
How closely did I stick to the conventions and
why
2. Combination
How well do the 3 products work together?
Identify links e.g. font, text size, spacing,
same logo, black background
Success of branding - easily recognisable and
linked
Get audience feedback
Link to research and planning
Comparison
Links between all 3 i.e. band logo, typography, greyscale colour scheme, mystery, minimalism etc.
3. Audience Feedback
What feedback did i get during the process -
screenshots from blog
Surveys, questionnaires, audio notes
How did I use these to develop my piece
Feedback for completed work - what I learned
Refer back to surveys and results
Digipak audience feedback
Evidence of improved work after comments
- 'Comparison of Videos'
- 'Experimenting with Contrasts'
- 'Updated Magazine Advert'
- Survey Results'
- 'Updated Magazine Advert'
- 'Questionnaire'
- 'Music Video Theories Part 2'
- 'Band-ity - Fall Out Boy'
- 'Band-ity - Arctic Monkeys'
- 'Band-ity The Neighboruhood'
- 'Demons by Imagine Dragons'
Refer back to surveys and results
Digipak audience feedback
Evidence of improved work after comments
- 'Comparison of Videos'
- 'Experimenting with Contrasts'
- 'Updated Magazine Advert'
- Survey Results'
- 'Updated Magazine Advert'
- 'Questionnaire'
- 'Music Video Theories Part 2'
- 'Band-ity - Fall Out Boy'
- 'Band-ity - Arctic Monkeys'
- 'Band-ity The Neighboruhood'
- 'Demons by Imagine Dragons'
4. New Media Technologies
HD Camera - my own
iMovie - not used for media before
Photoshop
Blogger
Vimeo
How I used them with examples
Wednesday, 18 March 2015
Magazine Advert Analysis
I have done a deeper analysis of my magazine advert, after looking at the feedback from my target audience.
I look at the different characteristics used on my advert, and how they appeal to my target audience
I look at the different characteristics used on my advert, and how they appeal to my target audience
Thursday, 12 March 2015
Comparison of Videos
As I said on my last post, here is my new updated video and the old video before I changed the contrast of my clips and made the few adjustments my teacher recommended:
Old
10th march rough cut from Amy Washbourne on Vimeo.
New
contrast rough cut from Amy Washbourne on Vimeo.
Old
10th march rough cut from Amy Washbourne on Vimeo.
New
contrast rough cut from Amy Washbourne on Vimeo.
Wednesday, 11 March 2015
Experimenting With Contrasts
After looking at my video and the comments that my teacher left, I have made all of the changes that he recommended and have played around with the contrast of light in my clips.
Below are the before and after pictures:
I like how the clips stand out more now, and they look of higher quality because of the change in the light. I have changed the contrast for every clip in my video, and I will upload the new and updated video in my next post, alongside the old video with the un-contrasted clips, so you can see the difference.
Below are the before and after pictures:
Before
After
Before
After
Before
After
Before
After
Updated Magazine Advert
After taking into account the comments from the survey as part of my target audience research, I have updated my magazine advert:
I have made the stars and 'Rolling Stone Magazine' writing at the top a little bit smaller, and made the band's logo bigger so that it stands out more to people flicking through a magazine. I have still kept continuity with my other print products because the size of the font and the image are still the same proportions they are on the digipack, but they have just been adapted to stand out in a magazine.
I have made the QR code slightly smaller, so that your eyes are drawn to the logo first, but the code still catches your attention, which was suggested in my survey results.
I hope this makes my advert more appealing to my target audience, and will increase the chances that it will catch people's eye when flicking through a magazine.
I have made the stars and 'Rolling Stone Magazine' writing at the top a little bit smaller, and made the band's logo bigger so that it stands out more to people flicking through a magazine. I have still kept continuity with my other print products because the size of the font and the image are still the same proportions they are on the digipack, but they have just been adapted to stand out in a magazine.
I have made the QR code slightly smaller, so that your eyes are drawn to the logo first, but the code still catches your attention, which was suggested in my survey results.
I hope this makes my advert more appealing to my target audience, and will increase the chances that it will catch people's eye when flicking through a magazine.
Survey Results
As I wrote in my last post, I have distributed a survey to 40 people, and below are the results:
Question 1:
"This is a magazine advert for the album of my band. What are your initial thoughts about the design / layout?"
Here are some answers that I got:
"May I take this opportunity to congratulate you on a magnificent design and fabulous logo. It just epitomizes great artistic talent and even without vibrant colour, it would shine brightly among other covers."
"I like it how there is so little things on the cover that it emphasizes the words "little gone life" including the 'heartbeat lines'. I like how you have included a QR code in front of it, I think it is neither too small or too big. The black background does help the white text stand, however the small record at the bottom left of the cover looks like it might take time for other people to see it. Overall, I think it is a good front cover because it is a cover that has its own characteristics that you don't usually see at a magazine stand."
"I like the minimalism used as it makes me feel the need to find out more about the band, and I hope the black and white design reflects on the genre of music the band plays"
"The cover is quite simplistic but this makes the cover look more professional which is good."
"Simple, minimalistic, modern, quite cool."
Question 2:
I then asked them...
This shows that the majority of people asked had heard of the magazine, which proves that it is a mainly well-known magazine, which is why I used it for my advert.
Question 3:
"If you saw a QR code similar to the one above on a magazine advert, would you scan it to find out more?"
Even though 37% of people said they wouldn't scan the code, 34% of people (just 1 less person) said they would scan the code; it still shows that a lot of people would scan it.
I then asked the respondents why they chose the answer for the above question, and the most common reasons for saying they would or wouldn't scan the code are below:
"It would depend how interested I am in the artist(s)"
"I would visit the website shown on the advert rather than scanning the code"
"Yes, because it's an easy way to find out about things"
"It's an interactive way of seeing more and it's quick and easy to do."
Questions 4 and 5:
"On the magazine advert you first saw is the writing "vinyl edition coming soon". If you saw this advert, would you consider buying the vinyl edition?"
"Why did you choose the above answer?"
Again, even though only 16 people said they would buy the vinyl edition, and 24 people said they wouldn't, the answers show why:
"It would depend on the music, I would probably listen to it a bit first."
"Vinyl records are too expensive"
"I prefer to have digital music - it takes up less room"
"I would need to see the vinyl in shop first"
My results show that most people interested in vinyl records and music from the indie/rock genre would buy the vinyl edition of the album, and they would scan the QR code to find out more about the band if the advert was in a magazine and it caught their attention, which were the results I was hoping for.
Question 1:
"This is a magazine advert for the album of my band. What are your initial thoughts about the design / layout?"
Here are some answers that I got:
"May I take this opportunity to congratulate you on a magnificent design and fabulous logo. It just epitomizes great artistic talent and even without vibrant colour, it would shine brightly among other covers."
"I like it how there is so little things on the cover that it emphasizes the words "little gone life" including the 'heartbeat lines'. I like how you have included a QR code in front of it, I think it is neither too small or too big. The black background does help the white text stand, however the small record at the bottom left of the cover looks like it might take time for other people to see it. Overall, I think it is a good front cover because it is a cover that has its own characteristics that you don't usually see at a magazine stand."
"I like the minimalism used as it makes me feel the need to find out more about the band, and I hope the black and white design reflects on the genre of music the band plays"
"The cover is quite simplistic but this makes the cover look more professional which is good."
"Simple, minimalistic, modern, quite cool."
Question 2:
I then asked them...
Question 3:
"If you saw a QR code similar to the one above on a magazine advert, would you scan it to find out more?"
I then asked the respondents why they chose the answer for the above question, and the most common reasons for saying they would or wouldn't scan the code are below:
"It would depend how interested I am in the artist(s)"
"I would visit the website shown on the advert rather than scanning the code"
"Yes, because it's an easy way to find out about things"
"It's an interactive way of seeing more and it's quick and easy to do."
Questions 4 and 5:
"On the magazine advert you first saw is the writing "vinyl edition coming soon". If you saw this advert, would you consider buying the vinyl edition?"
"Why did you choose the above answer?"
Again, even though only 16 people said they would buy the vinyl edition, and 24 people said they wouldn't, the answers show why:
"It would depend on the music, I would probably listen to it a bit first."
"Vinyl records are too expensive"
"I prefer to have digital music - it takes up less room"
"I would need to see the vinyl in shop first"
My results show that most people interested in vinyl records and music from the indie/rock genre would buy the vinyl edition of the album, and they would scan the QR code to find out more about the band if the advert was in a magazine and it caught their attention, which were the results I was hoping for.
Tuesday, 10 March 2015
It turns out that the rough cut I uploaded yesterday didn't upload onto Vimeo properly, so here is the full version:
10th march rough cut from Amy Washbourne on Vimeo.
10th march rough cut from Amy Washbourne on Vimeo.
Monday, 9 March 2015
Rough Cut
After another hour of filming this morning, I have been able to upload a full rough cut.
I will ask for opinions from others and record them, which I will be able to use as part of my evaluation, but it will also help me get opinions from people in my target audience.
Here is the rough cut:
9th March Rough Cut from Amy Washbourne on Vimeo.
I will ask for opinions from others and record them, which I will be able to use as part of my evaluation, but it will also help me get opinions from people in my target audience.
Here is the rough cut:
9th March Rough Cut from Amy Washbourne on Vimeo.
Friday, 6 March 2015
Shooting Today
Just like yesterday's shoot, it well really well.
I had written down the clips that I needed and filmed them first, and then just played around with the camera and different angles to fit with different lyrics in the song.
The boys had really good ideas for angles too, so we experimented with different shots and suggestions that they gave.
I am shooting again with them on Monday, so I will post after the shoot with some stills from some of the shots.
I had written down the clips that I needed and filmed them first, and then just played around with the camera and different angles to fit with different lyrics in the song.
The boys had really good ideas for angles too, so we experimented with different shots and suggestions that they gave.
I am shooting again with them on Monday, so I will post after the shoot with some stills from some of the shots.
Thursday, 5 March 2015
Today's Shoot
Two actors I was going to use for a performance part of my video backed-out last minute on Tuesday night, so I wasn't able to film when I had planned.
However, I found 3 new guys to be in my video. Today, I filmed for an hour in the main hall, and got them to sing parts of the chorus of the song, which I am editing into my video.
They have agreed to film with me over lunch time tomorrow, and then in one of our free periods. Also, on Monday, one of the music teachers is giving me access to one of the little music rooms, so I can set it up like a recording studio with a microphone etc.
Here are some stills from my shoot today:
Monday, 2 March 2015
Magazine Advert Survey
I have written an online survey which I have distributed out, which asks people 6 questions about my magazine advert, including one about whether they would use the QR code on the advert or not.
https://www.surveymonkey.com/s/GLCNW6F
Hopefully I will have a lot of responses by the end of the week, which is when I will publish my results onto my blog.
https://www.surveymonkey.com/s/GLCNW6F
Hopefully I will have a lot of responses by the end of the week, which is when I will publish my results onto my blog.
Subscribe to:
Posts (Atom)